Permitted programs
Newsletter sponsorships, events, webinars, clearly labeled sponsored interviews, research distribution, and featured visibility may be sold when the commercial nature is obvious to a reasonable reader.
Prohibited influence
Payment cannot change an organization dossier, capability record, category placement, comparison conclusion, research population, finding, correction outcome, or the presence of a competitor.
Free factual corrections
Every covered organization may submit documentation, request review, and correct supported factual inaccuracies without payment.
Sponsored research
A sponsor may fund access or distribution but may not rewrite findings or suppress limitations. The sponsor, role, method, editorial control, and data boundary must be disclosed on the report.
Persistent standard
This policy applies to reporting, organization records, comparisons, research, sponsored programs, corrections, and any future commonly owned products.